RICHSO is a Chicago-born luxury streetwear house built for hustlers, innovators, and self-made creatives — the ones who turn nothing into something. Our name stands for RICH SOCIETY, but “rich” is more than money. It’s a mindset. A frequency. A lifestyle earned through pressure, scars, and relentless ambition.
RICHSO blends urban street heritage with polished luxury craftsmanship, inspired by the energy of artists like Young Thug, Future, Gunna, A$AP Rocky, Tyler, the Creator, and Chicago’s own culture of reinvention. This is luxury for the self-made. This is streetwear for the ones who overcame.